Designed for communication with individuals and professionals alike, SMS messaging consists of sending written messages for display on mobile phones or pagers.

In France, for example, there are 34 million mobile phone subscribers. In 2001, there were over 7 billion SMS messages sent. The market is therefore undergoing exponential growth.

The appearance of new applications (direct marketing, warning and notification messages, professional communication,
minute-by-minute news, etc.) is making a lot businesses sit up and take notice.



* Source: ART, October 2001
** Source: Estimation by IDC bureau