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 E-MAIL SOLUTIONS
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Since the word's first e-mail was sent in 1972 by Ray Tomlinson,
electronic mail has grown to be the Internet's No.1 application,
and today, over 10 billion messages a day are sent worldwide.
Electronic mail is therefore one of the most powerful and
most used tools of the Internet and has opened up many marketing
applications.
- It has an extremely low unit cost and a transmission
time of practically nothing.
- The use of hypertext links enables the recipient to
respond to your approach with the simple click of a mouse.
- This high responsiveness translates into unparalleled
return rates (number of clicks) ranging from 14% to 22%*
* Source : Forrester Research
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